Holidays & occasions
Hanukkah greetings: check the dates and the audience
Plan a respectful greeting around an observance whose dates change.
By LoopLily · 1 min read

Begin with relevance
Use a Hanukkah greeting for clients you know would welcome it. Avoid selecting recipients based on a guess about a surname or background. A carefully chosen audience is part of the thoughtfulness of the message, not merely an administrative step.
Review the annual timing
Hanukkah does not fall on the same Gregorian date each year. Confirm the relevant year’s dates and decide which point in the observance suits your greeting. Update the automation accordingly; a rule that repeats a fixed month and day does not automatically track a changing holiday calendar.
Let the message stay simple
A warm wish for light, joy, and peaceful time with loved ones can be enough when it fits your voice. Choose artwork specifically intended for the occasion and preview it with your branding. Check the recipient preferences and sending setup before activation. Afterward, inspect the log for the actual result rather than assuming that a scheduled rule reached every selected person.
