Holidays & occasions
Mother’s Day and Father’s Day: write with care
Recognize that a familiar holiday can mean different things to different people.
By LoopLily · 1 min read
Avoid assumptions about family circumstances
Not every client is a parent, and not every person experiences these occasions as celebrations. Do not select recipients merely because of a gender label or a guess about their family. Use what clients have chosen to share and the context of your relationship.
Keep the message gentle
A short, considerate wish is usually easier to adapt than a highly specific description of family life. Avoid language that assumes a living parent, a particular household structure, or a happy relationship. If you do not know the context, reconsider whether this is the right occasion for an automated message.
Check the regional date
These observances are not held on the same date everywhere. Confirm the relevant location and year when scheduling. Preview the artwork and body together, then inspect the selected audience and preferences. Thoughtful client care sometimes means choosing a more general moment of appreciation instead of sending a holiday-specific greeting.