Templates & writing
Choose artwork that supports the message
Match the occasion, tone, and readability of your email.
By LoopLily · 1 min read
Let the occasion guide the image
A birthday card, a renewal reminder, and a remembrance note should not look interchangeable. Choose artwork that fits the emotional purpose of the message. Bright celebrations can use richer decoration, while reflective occasions benefit from a quieter presentation.
Keep the body self-contained
The image should add atmosphere rather than carry the only essential information. State appointment details, renewal dates, and next steps in readable text. People may view the email with images delayed or on a small screen, so the message should still make sense without the artwork.
Review the whole composition
Preview the card alongside your logo, accent color, and signature. Check whether text on the image duplicates or contradicts the body. A richly detailed card may need a shorter surrounding message, not more decoration. In LoopLily, the best artwork choice is the one that helps the recipient understand the occasion and recognize the sender without making the practical content harder to find.
