Contacts & preferences
Use fictional contacts when demonstrating your workflow
Show the product clearly without exposing real client details.
By LoopLily · 1 min read
Choose examples that teach
A fictional Maya Reed appointment or Jordan Lane birthday can demonstrate personalization just as well as a real customer record. Pick a small set of names and use them consistently across examples. Use reserved example.com addresses when writing sample email content.
Remove more than names
Screenshots may reveal sender addresses, account identifiers, preference links, browser bookmarks, or other private context. Review the full image, including the edges, before using it publicly. A visible unsubscribe URL can contain identifying information even when the displayed name looks harmless.
Label edited illustrations
If you adapt a screenshot, say that names and details are fictional and that the interface may vary. Do not turn a demonstration into a claimed customer success story. LoopLily’s blog illustrations follow this principle: they explain templates and scheduling, while the accompanying text describes the workflow. A useful example should help readers understand the product without implying results that were never measured.